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VeganCruelty FreeNo AlcoholNo ParabensNo Sulfates

Are you ready for a fast, guilt-free transformation?

Our vibrant semi-permanent hair color is the perfect way to transform your hair at home! This full-coverage, vegan, and cruelty-free formula not only deposits pigment– but also acts as a deep conditioner. Hair is left hydrated, nourished, super soft. No need to mix this product with any developers, lighteners, or permanent colorants – Insert Color Here comes ready to use. The color gradually washes out over time, while the natural goodness of Baobab Seed Oil & deep conditioning Glycerin helps prevent breakage and keeps your hair moisturized & hydrated every time you use it.

How To Use

Start with clean, unconditioned, dry hair. For full color payoff/coverage, our hair color works best with pre-lightened platinum to pale blonde hair.

Use petroleum jelly or coconut oil around the hairline and on ears.

Use protective gloves and apply the color evenly from roots to ends with a tinting brush. Find everything you need to DIY your dye with At Home Hair Color Kit.

Leave color in for 30 to 45 minutes. No heat/cap required! For brighter & longer-lasting results, let the color sit for 1 hour. (Don't worry, Insert Color Here has a conditioning formula, so it won’t damage your hair.)

Rinse your hair in cool or lukewarm water until it feels clean.

Pro tip: hair color may stain clothing or other surfaces. We suggest using towels or newspaper to protect your work surfaces. Wear an old t-shirt or use old towels to protect skin and clothing from color staining. Rinse color completely & dry hair to prevent post color transfer.

For more tips & tricks check out our blog post How To Apply Insert Color Here

Good to Know

WEIGHT: 6oz.

Free of bleach and harsh chemicals
30 min use - full coverage
1-2 hours use - longer lasting results
Free of sulfates, parabens & ammonia

RECOMMENDED AMOUNT*
*Amount will vary according to hair density

Highlights: 1 jar
Above Shoulders: 1-2 jars
Below Chest: 3+ jars

Scent

Subtly sweet citrus

Ingredients List

Amethyst:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic violet 2 (ci42520), Basic violet 13 (ci42536)

Aquamarine:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004)

Emerald:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic yellow 29 (ci480539)

Flamigo Topaz:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic violet 2 (ci42520)

Pink Quartz:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 99 (ci56059), Basic red 51, Basic yellow 87

Royal Sapphire:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic orange 31, Basic violet 2 (ci42520), Basic violet 13 (ci42536)

Ruby Red:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 99 (ci56059), Basic brown 16 (ci12250), Basic red 51, Basic yellow 87

Blue Black Lava:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic brown 17 (ci12251), Basic orange 31, Basic red 51, Basic violet 2 (ci42520), Basic yellow 87, Hc blue 15

Fuchsia Crystal:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic blue 3, Basic blue 9, Basic red 2, Basic violet 1, Basic yellow 29.

Violet Garnet:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic blue 3, Basic blue 9, Basic red 2, Basic violet 1, Basic yellow 29.

Lexie X Davis Hot Metallic Baby Blue:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Hc blue 15, Hc blue 16

Red Coral:
Aqua (Water, Eau), Cetyl Alcohol, Stearalkonium Chloride, Glycerin, Propylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Basic Orange 31, Basic Red 51, Benzyl Alcohol, Ceteareth-20, Cetearyl Alcohol, Citric Acid, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Quaternium-75, Sodium Benzoate, Sodium Chloride, Tetrasodium EDTA

Azurite Blue:
Aqua (Water, Eau), Cetyl Alcohol, Stearalkonium Chloride, Glycerin, Propylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Basic Violet 2, Benzyl Alcohol, Ceteareth-20, Cetearyl Alcohol, Citric Acid, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, HC Blue 15, HC Blue 16, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Quaternium-75, Sodium Benzoate, Sodium Chloride, Tetrasodium EDTA

Purple Lolite:
Aqua (Water, Eau), Cetyl Alcohol, Stearalkonium Chloride, Glycerin, Propylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Basic Red 51, Basic Violet 2, Benzyl Alcohol, Ceteareth-20, Cetearyl Alcohol, Citric Acid, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, HC Blue 15, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Quaternium-75, Sodium Benzoate, Sodium Chloride, Tetrasodium EDTA

Aura Quartz:
Aqua (Water, Eau), Cetyl Alcohol, Stearalkonium Chloride, Glycerin, Propylene Glycol, Glyceryl Stearate, PEG-100 Stearate, Basic Red 51, Basic Violet 2, Benzyl Alcohol, Ceteareth-20, Cetearyl Alcohol, Citric Acid, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Quaternium-75, Sodium Benzoate, Sodium Chloride, Tetrasodium EDTA

Easy 30 Second Transformations

Instantly Transform your Tresses

Need a new look now? Our full-coverage, vibrant semi-permanent hair color is the perfect way to satisfy your fantasy hair color craving at home without the risk of hair damage.

Zero Damage or Commitment Hair Color

Thin, brittle hair? This is the best semi permanent hair color, with vibrant hues that hydrate and never damage your ‘do. It works on all hair types, for a completely damage-free color treatment you can touch up anytime.

Conditions While it Colors

Our gentle formula deposits the vibrant hair dye while acting as a deep conditioner. Made with moisturizing ingredients, like Baobab Seed Oil & Glycerin, that leave your hair looking & feeling hydrated, silky smooth, shiny & super soft.

DIY & Beginner Friendly

You’re good to go! No lengthy tutorial necessary, Insert Color Here is a no mix hair color & it’s ready to use as it comes – no need to add this product to any developers, lighteners, or permanent colorants.

Customizable

Mix and match, ignite your creativity & create your own custom hair color with our hair color conditioner. Did you know Insert Color Here can also be used on Remy Human Hair pieces? This is a game changer to update your hair extensions!

No B.S.! (Bad Stuff)

Our gentle vegan & cruelty-free scalp friendly formula is paraben-free, sulfate-free with ZERO harsh chemicals like bleach, or peroxide!

Key Ingredients

Hydrolyzed Adansonia Digitata Seed Extract, also known as baobab seed extract, helps to strengthen & condition damaged hair, while soothing dry, irritated, and itchy scalps. Due to its high concentration of saturated fats and oleic acid, it can penetrate the hair shaft to condition the strands, improve elasticity, and soften hair.

Attracts moisture, enhancing hair hydration

REAL RESULTS

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Choose Shade

Color Care Pair

hair dye + g2g conditioner

full coverage hair dye

Sale

4.7
Rated 4.7 out of 5 stars
64

hair dye + g2g conditioner

Sale price $30.60 USD Regular price ~~$44.00 USD~~

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Sale
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Hair Color Combo

2 jars of full coverage hair dye

full coverage hair dye

Sale

4.8
Rated 4.8 out of 5 stars
39

2 jars of full coverage hair dye

Sale price $30.60 USD Regular price ~~$36.00 USD~~

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Sale
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Hair Color Trio

3 jars of full coverage hair dye

full coverage hair dye

Sale

4.8
Rated 4.8 out of 5 stars
41

3 jars of full coverage hair dye

Sale price $43.20 USD Regular price ~~$54.00 USD~~

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Sale

Frequently Asked Questions

How long does hair deposit last?

Insert Color Here fades gradually with every wash, typically 6-12 washes but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist.

Check our blog on How to Make Temporary Hair Color Fade Faster for more tips.

Do I need to bleach my hair to apply a semi permanent hair color?

Although you don’t NEED to bleach your hair, Insert Color Here works best on pre lightened hair and it’s the perfect base for vibrant, long-lasting results. If you’re going to bleach your hair or do any lightening process we recommend asking the help from a professional stylist because bleaching can cause permanent damage to your hair.

What is the best level of hair to apply semi permanent hair color?

The level of your hair is determined by your hair’s shade & hair porosity. These levels serve to establish a standard for the various shades hair can be, simplifying the process of creating formulas to achieve your desired hair look. These are the levels from darkest black to the lightest blonde:

Level 7: Light Brown
Level 8: Medium blonde
Level 9: Light Blonde
Level 10: Platinum

Will semi permanent hair color cover my grays?

While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.

How can I use it to achieve a less vibrant look?

Feel free to dilute the color by adding your own moisturizing conditioner to mix in with the semi permanent hair color. We suggest adding conditioner first then gradually mixing in color as desired. When applying conditioner with hair dye, it is recommended that you follow a 1:3 ratio, 1 part color & 3 parts conditioner. You can also mix Insert Color Here in your regular conditioner bottle for an easy way to refresh and revive your color.

Here are our recommendations for how many jars to purchase for the style & look you desire!

HAIR LENGTH	RECOMMENDATION
Above the Shoulders	1-2 jars
Shoulders/Chest	2 jars
Below Chest	3+ jars
Highlights	1 jar

*The number of jars recommended may vary due to hair density.

Can I use more than one fantasy color at a time?

We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!

Tip: We recommend mixing a very small batch together first and testing to ensure you like the resulting shade.

Will semi permanent hair color damage my hair?

Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.

How do I know if I'm allergic to semi permanent hair color?

We recommend doing a patch test before dyeing your whole head.

How to perform a patch test?

- Use a cotton swab and apply a small amount of product to the skin near the nape of your neck.
- Allow it to dry and leave it on for 24 hours
- If there is any redness or irritation, discontinue use of the product.

Please check out our blog How to Apply Hair Color for more information.

How often can I color my hair with semi permanent color?

We recommend you wait at least 1-2 weeks between hair color applications to keep your hair looking & feeling its best.

Can you use semi permanent hair color on natural virgin hair?

Insert Color Here is safe to use for all hair types, but keep in mind it will look more vibrant if you have a light blonde shade, other natural colors may not pick up pigment as easily.

Pro Tip: Apply your dye to baby hairs around your scalp and neck last, as they dye super fast.

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39 reviews

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LK
LISA K.
Verified Buyer
4 months ago
Rated 5 out of 5 stars
Highly pigmented!
This is a great color! I was surprised at how well it covered the root area at the top of my head. Usually I need a box mix to do that. And yo, I did not follow the directions…my hair was conditioned the night before. It had been one of those days, so I jumped in hair first and was thankfully very pleased with the outcome. Natural redhead, fading with age. Fire Opal brightened it right up.
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NV
Norma V.
Verified Buyer
1 year ago
Rated 5 out of 5 stars
I have violet garnet
Loving the product leaves hair so conditioned and the color is so pretty…
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BB
Bethany B.
Verified Reviewer
2 years ago
Rated 5 out of 5 stars
So vibrant!!!
I used “Flamingo Topaz” and absolutely adore it. This is such a unique shade of pink. It is super vibrant and really does remind me of a jewel. I had blonde roots and a light purple on my ends. It covered my hair very well, so if you have existing color you may be able to cover it. It was so easy to apply. I have gotten so many compliments already! I can’t wait to try other colors from Insert Color Here.
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