The #1 best-selling ponytail extensions in North America. Our ponytail extensions for easy damage & commitment-free DIY hair transformations are what put us on the map. Our high-quality hair blends discreetly with yours to give you instant, natural-looking volume & length .
Extensions & U-Clip
Achieve longer, fuller hair instantly. Made with the highest-quality hair for natural-looking volume & length. No damage or commitment here.
We’ve got you covered for years of styling.
Get shiny, smooth salon styling from home! Our customizable rapid heating gives you volume that lasts. Don’t even worry about the damage, babe. Our pro-grade technology promotes healthier styling, so you can break up with breakage.
Give your hair a glow up! Our line of effective, premium hair care uses carefully chosen ingredients to give your hair a healthier look. Zero alcohol, parabens or sulfates – Just proudly vegan & cruelty-free! We’re safe, gentle & nourishing for every babe & every hair type.
No shame in boosting your bun game. Easily create photo-worthy updos in seconds.
Beginner-friendly, lightweight & so versatile you can style her in 5+ ways.
An instant & bold transformation without the “oops”. No commitment. No damage. No late-night meltdowns. With her seamless 360 blend & comfortable hold, no one will suspect a thing.
Express yourself with a bold, damage & commitment-free transformation in just 3 easy steps! Made with our signature INFINI-FLEX™ hair fibers for soft, luxurious strands. Your new, beginner-friendly hair is quality– not costumey, to make you feel like the main character.
Refresh your shade between salon visits, or try a bold new look risk-free with zero damage . Our vibrant & full-coverage deep conditioning semi-permanent hair color leaves hair silky, smooth & super soft. This gentle vegan & cruelty-free formula is paraben-free & sulfate-free with ZERO harsh chemicals like bleach, or peroxide!
48 Hour Flash Sale
Up to 25% off remy human hair, half up half down, and U-Clip hair extensions for maximum length and volume
USE CODE HAIR4DAYZ
Maximize your self expression. Brushes, clips & scrunchies galore! We’ve got the small details to make a BIG statement.
Romance is in the hair.
Have summer plans in your future, or simply dreaming of faraway places?
Fall in love with the babes that’ll have your back for every occasion.
For a limited time, save 20% on our festival faves with code FESTIEBESTIE20.
INSERT faves HERE!
They’re popular for a reason — join the club & shop our most purchased products.
For a limited time, save 25% on our best sellers with code BESTSELLERS25
half up half down
Fuller hair, fuller confidence.
She’s our most versatile! Easily styled in 4+ ways for instant volume & length. 3 extensions + 1 pony = endless style opportunities. No restraints here.
Summer kick-off sale
Long weekend, longer hair. Beat the summer frizz and save up to 30% with these limited time deals on beach-ready hair. From heat protectants and ponies to wigs and extensions - we’ve got all you need for hot babe summer.
THE 444 BIRTHDAY COLLECTION
It’s our 4th Birthday & we’re feeling 4-tunate.
Our team came together to curate a limited edition assortment of party favors including ultra elevated branded goodies & our new life of the party, Maddy.
It’s all 4 you, angel!
SUMMER WAREHOUSE SALE
20-50% off sitewide for a limited time
After spring cleaning comes clear sale-ing! We uncovered some buried treasures in our warehouse that we couldn’t keep to ourselves— extra boxes of overstocked best sellers & one-offs of discontinued fan-favs are ALL ON SALE… until we run out (again).
USE CODE: WHS22
B.Y.O.B. : BUILD YOUR OWN BUNDLE
Save & Get More Heat For Your Buck
Still using the same old hot tools since highschool?
Looking to upgrade your hair kit with the latest technology?
Your wallet (& hair!) will thank you when you bundle and save big on 2 or more hot tools & bring smooth, shiny salon-worthy looks to your home. Our HOT AF temps with pro-grade technology deliver volume that lasts with minimal damage. Now that’s hot.