full coverage hair dye
Our vibrant semi-permanent hair color is the perfect way to transform your hair at home! This full-coverage, vegan, and cruelty-free formula not only deposits pigment– but also acts as a deep conditioner. Hair is left hydrated, nourished, super soft. No need to mix this product with any developers, lighteners, or permanent colorants – Insert Color Here comes ready to use. The color gradually washes out over time, while the natural goodness of Baobab Seed Oil & deep conditioning Glycerin helps prevent breakage and keeps your hair moisturized & hydrated every time you use it.
Start with clean, unconditioned, dry hair. For full color payoff/coverage, our hair color works best with pre-lightened platinum to pale blonde hair.
Use petroleum jelly or coconut oil around the hairline and on ears.
Use protective gloves and apply the color evenly from roots to ends with a tinting brush. Find everything you need to DIY your dye with At Home Hair Color Kit.
Leave color in for 30 to 45 minutes. No heat/cap required! For brighter & longer-lasting results, let the color sit for 1 hour. (Don't worry, Insert Color Here has a conditioning formula, so it won’t damage your hair.)
Rinse your hair in cool or lukewarm water until it feels clean.
Pro tip: hair color may stain clothing or other surfaces. We suggest using towels or newspaper to protect your work surfaces. Wear an old t-shirt or use old towels to protect skin and clothing from color staining. Rinse color completely & dry hair to prevent post color transfer.
For more tips & tricks check out our blog post How To Apply Insert Color Here
WEIGHT: 6oz.
Free of bleach and harsh chemicals
30 min use - full coverage
1-2 hours use - longer lasting results
Free of sulfates, parabens & ammonia
RECOMMENDED AMOUNT*
*Amount will vary according to hair density
Highlights: 1 jar
Above Shoulders: 1-2 jars
Below Chest: 3+ jars
Subtly sweet citrus
Amethyst:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic violet 2 (ci42520), Basic violet 13 (ci42536)
Aquamarine:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004)
Emerald:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic yellow 29 (ci480539)
Flamigo Topaz:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic violet 2 (ci42520)
Pink Quartz:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 99 (ci56059), Basic red 51, Basic yellow 87
Royal Sapphire:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004), Basic orange 31, Basic violet 2 (ci42520), Basic violet 13 (ci42536)
Ruby Red:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 99 (ci56059), Basic brown 16 (ci12250), Basic red 51, Basic yellow 87
Black Onyx:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic blue 3, Basic blue 9, Basic red 2, Basic violet 1, Basic yellow 29.
Blue Black Lava:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic brown 17 (ci12251), Basic orange 31, Basic red 51, Basic violet 2 (ci42520), Basic yellow 87, Hc blue 15
Fuchsia Crystal:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic blue 3, Basic blue 9, Basic red 2, Basic violet 1, Basic yellow 29.
Violet Garnet:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic blue 3, Basic blue 9, Basic red 2, Basic violet 1, Basic yellow 29.
Lexie X Davis Hot Metallic Baby Blue:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Hc blue 15, Hc blue 16
Lexie X Davis Hot Metallic Baby Pink:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Hc blue 16, Basic violet 2 (ci42520)
Funshine Bear:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic yellow 29 (ci480539)
Grumpy Bear:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic blue 3 (ci51004)
Lucky Bear:
Water/eau, Cetyl alcohol, Glycerin, Stearalkonium chloride, Glyceryl stearate, Peg-100 stearate, Propylene glycol, Guar hydroxypropyltrimonium chloride, Hydrolyzed adansonia digitata seed extract, Quaternium-75, Cetearyl alcohol, Ceteareth-20, Tetrasodium edta, Citric acid, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Basic yellow 29 (ci480539)
full coverage hair dye
full coverage hair dye
full coverage hair dye
full coverage hair dye
full coverage hair dye
full coverage hair dye
Insert Color Here fades gradually with every wash, typically 6-12 washes but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist.
Check our blog on How to Make Temporary Hair Color Fade Faster for more tips.
Although you don’t NEED to bleach your hair, Insert Color Here works best on pre lightened hair and it’s the perfect base for vibrant, long-lasting results. If you’re going to bleach your hair or do any lightening process we recommend asking the help from a professional stylist because bleaching can cause permanent damage to your hair.
The level of your hair is determined by your hair’s shade & hair porosity. These levels serve to establish a standard for the various shades hair can be, simplifying the process of creating formulas to achieve your desired hair look. These are the levels from darkest black to the lightest blonde:
Level 7: Light Brown
Level 8: Medium blonde
Level 9: Light Blonde
Level 10: Platinum
While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.
Feel free to dilute the color by adding your own moisturizing conditioner to mix in with the semi permanent hair color. We suggest adding conditioner first then gradually mixing in color as desired. When applying conditioner with hair dye, it is recommended that you follow a 1:3 ratio, 1 part color & 3 parts conditioner. You can also mix Insert Color Here in your regular conditioner bottle for an easy way to refresh and revive your color.
Here are our recommendations for how many jars to purchase for the style & look you desire!
| HAIR LENGTH | RECOMMENDATION |
| Above the Shoulders | 1-2 jars |
| Shoulders/Chest | 2 jars |
| Below Chest | 3+ jars |
| Highlights | 1 jar |
*The number of jars recommended may vary due to hair density.
We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!
Tip: We recommend mixing a very small batch together first and testing to ensure you like the resulting shade.
Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.
We recommend doing a patch test before dyeing your whole head.
- Use a cotton swab and apply a small amount of product to the skin near the nape of your neck.
- Allow it to dry and leave it on for 24 hours
- If there is any redness or irritation, discontinue use of the product.
Please check out our blog How to Apply Hair Color for more information.
We recommend you wait at least 1-2 weeks between hair color applications to keep your hair looking & feeling its best.
Insert Color Here is safe to use for all hair types, but keep in mind it will look more vibrant if you have a light blonde shade, other natural colors may not pick up pigment as easily.
Pro Tip: Apply your dye to baby hairs around your scalp and neck last, as they dye super fast.
