Wow I was so shocked at how much color deposited in my hair! I have light/medium brown hair, my ends are blonder than my roots. I was only expecting my ends to turn pink, but all my hair turned pink/dark pink! I didn’t even use the entire container, I left it in my hair for two hours and rinsed. I am so excited! The dye isn’t super messy, and when I did smudge something I could clean it up quick before it stained. I highly recommend this!