Are you ready for a fast, guilt-free transformation?
Our vibrant semi-permanent hair color is the perfect way to transform your hair at home! This full-coverage, vegan, and cruelty-free formula not only deposits pigment– but also acts as a deep conditioner. Hair is left hydrated, nourished, super soft. No need to mix this product with any developers, lighteners, or permanent colorants – Insert Color Here comes ready to use. The color gradually washes out over time, while the natural goodness of Baobab Seed Oil & deep conditioning Glycerin helps prevent breakage and keeps your hair moisturized & hydrated every time you use it.
How To Use
Start with clean, unconditioned, dry hair. For full color payoff/coverage, our hair color works best with pre-lightened platinum to pale blonde hair.
Use petroleum jelly or coconut oil around the hairline and on ears.
Use protective gloves and apply the color evenly from roots to ends with a tinting brush. Find everything you need to DIY your dye with At Home Hair Color Kit.
Leave color in for 30 to 45 minutes. No heat/cap required! For brighter & longer-lasting results, let the color sit for 1 hour. (Don't worry, Insert Color Here has a conditioning formula, so it won’t damage your hair.)
Rinse your hair in cool or lukewarm water until it feels clean.
Pro tip: hair color may stain clothing or other surfaces. We suggest using towels or newspaper to protect your work surfaces. Wear an old t-shirt or use old towels to protect skin and clothing from color staining. Rinse color completely & dry hair to prevent post color transfer.
For more tips & tricks check out our blog post How To Apply Insert Color Here
Good to Know
WEIGHT: 6oz.
Free of bleach and harsh chemicals
100% vegan & cruelty-free
30 min use - full coverage
1-2 hours use - longer lasting results
Vegan & cruelty free
Free of sulfates, parabens & ammonia
Suitable for all hair types
RECOMMENDED AMOUNT*
*Amount will vary according to hair density
Highlights: 1 jar
Above Shoulders: 1-2 jars
Scent
Subtly sweet citrus