Model with split dyed blue and pink hair

How to Apply Insert Color Here

This is your go-to crash course for all things hair color related. Whether you need some inspo, tips & tricks, or were just curious about Insert Color Here, this class will cover it all. Let’s get started!

What makes Insert Color Here the best?

Our vegan hair colors are cruelty-free and also free of all that gunky stuff (sulfates, parabens, peroxide, and ammonia)! This is the perfect product for beginners because it’s easy to use and suitable for all hair types. Insert Color Here is also loaded with vitamins A & E that condition, moisturize, and protect your hair while depositing a semi permanent pigment. 


Benefits of Baobab Seed Oil

This ingredient is SO good for your hair. Here’s why:

1. Nourishing

a. Vitamins A & E support healthy scalps and may encourage hair growth. These antioxidant properties can reduce the amount of free radicals that damage hair follicles. 

    2. Moisturizing

    a. Baobab seed oil locks in moisture and conditions your hair, so you’ll get amazing soft hair that’s healthy and happy.

    3. Non-greasy

    a. Lightweight and smooth, baobab seed oil can be easily absorbed by hair and will never be greasy!

    4. Sustainable

    a. Baobab oil is sustainable and is jam-packed with health benefits for skin and hair. By including it in your hair care you’re getting the benefits of the product and also doing your part for the environment.


    What’s Included:

    Every hair color is 6 oz and comes with detailed instructions on how to use the product.

    How will it look on my hair?

    Wondering how Insert Color Here will look with your specific hair shade? Our hair colors contain a higher pigment and deliver a more saturated/brighter color result to pre-bleached platinum to medium blonde hair. For naturally dark blonde to light/medium brown hair, the result is a colored tint. 

    We have 5 different color swatches on our website that you can compare your own hair to. If there isn’t an exact match, you can decide which color your hair is most similar to and view your potential results.

    Before You Apply

    You’re excited to color your hair, and we’re excited for you! But first, we recommend performing a patch test. Additionally, you should perform a strand test to see if you’re satisfied with the color saturation.

    How to perform a patch test

    1. Use a cotton swab and apply a small amount of product to the skin near the nape of your neck.

    2. Allow it to dry and leave it on for 24 hours

    3. If there is any redness or irritation, discontinue use of the product.

      How to perform a strand test

      1. Take a small, 1 inch section of hair from below the ear

      2. Apply the color to the strand and leave it on for 45 minutes

      3. Rinse out the color

      4. If you enjoy the end result, you may proceed with coloring the rest of your hair.

        How to Apply Hair Color

        Alright you might be wondering to yourself, how does this work? So let’s get into it step by step!


        Before we get started:

        1. Prep gloves, applicator brush, clips, bowl, & an old t-shirt or cape.

        2. Cover all surfaces and clothing you do not want to get hair dye on. 

        3. Spread Vaseline around your ears and hairlines before coloring to minimize stains on your skin during coloring.

          Pro Tip: Have alcohol wipes handy in case you get color on surfaces. (We get it, accidents happen!) Immediately wipe off surfaces for best results.



          1. Start with clean, unconditioned, dry hair. For full color payoff/coverage, our hair color works best with pre-bleached platinum to pale blonde hair. 
          2. While wearing protective gloves, pour the desired amount of hair color into a bowl. 

            Pro Tip: For a less vibrant look, feel free to add your own moisturizing conditioner to mix in with the semi permanent hair color. You can also mix Insert Color Here in your regular conditioner bottle for an easy way to refresh and revive your color.

            3. Section hair into 4 even sections (front to back and side to side). Then secure with clips. Working with  1” wide strands, apply color evenly from root to tip with an applicator brush (your fingers work too).

            4. Begin at the root of the hair, applying color evenly through to the ends. Massage each strand with fingers from root to tip, for even distribution.

            5. Leave color in for 30 to 45 minutes. No heat/cap required! For brighter & longer-lasting results, let the color sit for 1 hour. (Don't worry, Insert Color Here has a conditioning formula, so it won’t damage your hair.)

            6. Rinse your hair in cool or lukewarm water until it feels clean. More intense shades may not rinse clear for the first few washes. We do not recommend using shampoo after rinsing. Conditioner is optional. 


              Hair Color Hacks:

              1. Use isopropyl alcohol to wipe off surfaces & use eye make-up remover to help remove dye around hairlines.

              2. On the first day after you color your hair, lay a towel on your pillow & make sure your hair is dry before bed to prevent stains on fabric.

              3. Have your bestie stand-by & assist you with hard-to-reach areas on your head :)

                Ways to Style

                There are so many ways to add some color into your life. Here are some of our faves!

                The Peekaboo Color

                Dyeing the under layers of your hair gives dimension and allows you to show or hide your color as you please!

                Model with red dyed peekaboo hair

                The Highlights of Your Life

                We love seeing our INSERT NAME HERE Babes use Insert Color Hair to create stylish money pieces that frame and highlight the face!

                Model with green dyed hair

                Just the Tips!

                Get a fun, subtle look by dyeing just the tips of your hair.

                Model with pink dyed hair tip

                She said FULL Coverage

                Of course, we love a classic colorful head of hair. Mix two pastel shades

                from our Care Bears x INSERT NAME HERE Hair collab to create a completely unique look!

                Model with split dyed blue and pink hair

                Full Coverage, The Remix

                Why use one color when you can use them all? Section your hair as you please and use

                different colors on each section for the ultimate colorful look.

                Male model with green, blue, and purple dyed hair


                Color Transition & Removal Process

                If you wish to transition to another color, we recommend slowly transitioning as your current color fades out. If you would like a faster transition, we recommend that the next color you choose be darker than the previous shade to cover any potential fadeout discoloration. For the best results, we suggest waiting until your current color completely fades out.


                Insert Color Here is made to fade away gradually & gracefully. While some see a major difference in color after 6-10 washes, this result may vary depending on various hair factors. Use a clarifying, sulfate-free shampoo & wash your hair frequently for optimal removal results. For a complete removal, you may have to consult with a professional hair stylist.

                How Many Jars Do I Need?

                Here are our recommendations for how many jars to purchase for the style & look you desire!

                Hair Length


                Above the shoulders

                1-2 jars


                2 jars

                Below Chest

                3+ jars


                1 jar

                *The number of jars recommended may vary due to hair density.


                If you’d like to dye your INSERT NAME HERE Remy hair pieces, here is the recommended number of jars you should purchase.

                18 inch Remy extensions

                1 jar

                20 inch Remy extensions

                2 jars

                22 inch Remy extensions

                2-3 jars

                Vivian Remy Human Hair Pony

                1 jar

                Zooey Remy Human Hair Bangs

                1 jar


                Note: Will Insert Color Here cover my grays?

                While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.

                And that concludes Hair Color 101! You’re now on your way to becoming a hair color expert. We want to see your style! Be sure to tag us on Instagram, TikTok, Pinterest, Twitter & Facebook and use the hashtag #INHBabe to show us your creative looks.


                @KAE – Hi! Thank you for your feedback. For best results, start with clean, unconditioned, dry hair. Please let us know if you need anything else or if you have other questions.

                INH Hair Support

                Can you put the color in with damp hair? Or does it need to be fully dry?


                Eve Mitchell : You’re most welcome! If you need further assistance, please feel free to reach out to us anytime! :)

                INSERT NAME HERE

                Thanks for the tip about sleeping on a towel after dying your hair. My daughter wants to get her hair colored. I’m hoping to make an appointment for her at a salon near us.

                Eve Mitchell

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