Behind the Scenes: ULTA X Insert Name Here

Behind the Scenes: ULTA X Insert Name Here

Get an exclusive Behind The Scenes of our Ulta collection: including the photoshoot, new packaging, product assortment & more...

Available in over 1,000 stores and!

Roll call...

The gang’s all here. Meet our best sellers + get color matched IRL at ULTA!

For our Ulta collection we picked 3 of our most iconic & best-selling ponytail extensions in 3 different textures…plus our top rated hot tools, hair care & hair accessories!


 Shayla ponytail in Champagne Blonde

Lola ponytail in Black Brown

Did you wish for a pony?

We chose these select ponytail extensions and Hi-Lites because they’re some of our signature INSERT NAME HERE gals. They’re beginner friendly, made with our luxurious and high quality vegan synthetic hair, and they make for super fun and fast hair transitions (you can literally change up your look in seconds!)





    But, our hair extensions aren’t our only famous products. INSERT WAVES HERE & INSERT BLOWOUT HERE have made headlines in Byrdie, The Zoe Report, HelloGiggles and more as the best deep waver and blow out tool– so we wanted to make sure they made the Ulta list too. 

     Insert Waves Here

     Insert Blowout Here

    And last but definitely not least, our hair color, INSERT COLOR HERE & our most popular hair care item Quick Slick!

    Each of these products are suitable for all hair types, vegan & cruelty free, free of sulfates, parabens & ammonia, and do the job– but with extra ultra hair conditioning benefits thanks to premium natural essences! It was a no brainer to get these fan favorites to Ulta ASAP!

       Quick Slick

       Insert Color Here

      The inspo'

      All good things come in cute packages...

      Our packaging is all dressed up in the INSERT NAME HERE signature peach, with our butterfly symbol– which historically symbolizes change and transformation, comfort, hope, and positivity! All the same feels we want our products to give you when you use them.


      Lights, camera, action!

      We wanted all new content made specially for our Ulta partnership, so we got all glammed up at a shoot with an incredible team… Including the ponytail master himself - Ariana Grande's hair stylist - Josh Liu! Like what!? The whole day was very surreal. We absolutely cried happy tears!

      The display: go big or go home

      After many revisions (we can kinda be perfectionists) we came up with a peachy keen end cap that you can’t miss.

       Digital mockup

       Jordynn seeing the display IRL

       Sharon's mom & friends visiting the display IRL

      You will see that WE (Shordynn) are literally ON the display! To be honest, this idea kind of made us laugh a bit at first but Ulta thought it would be great to have some familiar faces there & we agree– we want to be there in any way that we can, so this is kind of like we’re experiencing this moment together!😂

      What are you most excited to see at Ulta?

      Find INSERT NAME HERE at an Ulta near you!

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