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semi permanent hair color
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Free domestic shipping on orders over $80+ USD
It’s getting hot in here! Spice up your life with a vibrant & luxe hue of ruby to a deep merlot tint. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft.
Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.
No damage or commitment here, this color is designed to wash out gradually over time.
*Amount will vary according to hair density
|Above Shoulders||1-2 jars|
|Below Chest||3+ jars|
Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!
Insert Color Here fades gradually with every wash, but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist
While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.
We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!
Tip: We recommend mixing a small batch together and testing to ensure you like the resulting shade.
If you wish to transition to another color, we recommend a slow transition as the color fades out. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out.
Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.
I have dirty blonde hair that does get bleached (but its been awhile) and have LOVED playing with this semi-permanent color conditioner. It doesn’t strip or tangle my hair (and I have very delicate, fine hair). The color went on quite evenly and was easy to apply. Any stains on skin, clothes, or sinks/walls/floor made during application has come out with a bit of elbow grease. Its fading evenly as well. I have already recommend this to friends and family. Love it!!! <333
I so love this product. Whenever I put anything red in my hair I get hot root so bad. With this product I did NOT get that. I put it over my natural hair color....light to med brown with grey. I have had so many compliments on the color. I will definitely be purchasing this color again!
It says it will last long, but what they really mean is VERY LONG. It’s perfect for that semi permanent if you don’t want to fry your hair coloring at the salon all the time or even with those cheap hair dye boxes. It’s also true to its color!!
I put this on the ends of my daughters medium brown hair 1 month ago, and it was very vibrant. Of course not like with bleached ends, but I was pleasantly surprised! It has continued to last, with 3 to 4 washings per week, and is lighter, but still a pretty, vibrant red.
I had purchased this to go with my son's Halloween costume last year (Tanjiro Kamado from Demon Slayer). It perfectly completed the costume and my son was so happy with it. We have also purchased green and blue and he's having a lot of fun experimenting with color.