Amethyst

semi permanent hair color

4.9
Rated 4.9 stars
10
Regular price $18.00 USD
Sale price $18.00 USD Regular price
How do subscriptions work?
  • Never have to think about reordering

    Stay stocked with your favorite products
  • Edit your subscription anytime

    Edit products, delivery schedule and more
  • Cancel when you want to

    Easily cancel, no questions asked

Ships Next Business Day!

Free domestic shipping on orders over $80+ USD

Amethyst

Ultra violet vibes for a baddie babe, this amethyst gem has cool, blue-ish undertones from amethyst to a deep eggplant tint. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft.

 

Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.

 

No damage or commitment here, this color is designed to wash out gradually over time.

 

WEIGHT

  • 6oz.

RECOMMENDED AMOUNT*

*Amount will vary according to hair density

HAIR LENGTH  AMOUNT
Highlights 1 jar
Above Shoulders 1-2 jars
Shoulders/Chest 2-3 jars
Below Chest 3+ jars

Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!

Frequently Asked Questions

How long does the color last?

Insert Color Here fades gradually with every wash, but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist

Will Insert Color Here cover my grays?

While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.

Can I use more than one color at a time?

We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!

Tip: We recommend mixing a small batch together and testing to ensure you like the resulting shade.

How do I transition to a new color?

If you wish to transition to another color, we recommend a slow transition as the color fades out. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out.

Will this damage my hair?

Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.

 

100%would recommend this product
Customer-uploaded media carousel. Press left and right arrows to navigate. Press space or enter to open more details.
Slide 1 selected
10 reviews
  • JT
    Jessica T.
    Flag of United States
    Verified Buyer
    I recommend this product
    How much hair do you have? Thin
    Rated 5 stars
    1 year ago
    It’s a Hit!

    I am in love with this color! Application is easy, the color smells great. It is a little messy - prepare to wear gloves and use a remover towel to get it off your neck and ears. However, the pay off is gorgeous, and lasts through washes. It’s awesome!

  • KC
    Khaki C.
    Flag of United States
    Verified Buyer
    I recommend this product
    How much hair do you have? Thin
    Rated 5 stars
    1 year ago
    SO VIBRANT

    This stuff is so vibrant! I didn’t bleach my hair and just dyed over my natural color (which is ash brown) and it still showed up so bright! My hair is a medium length and thin and it took one whole container of dye, it goes a long way in my opinion. I would definitely recommend this color!😊💜

  • LC
    Lyanne c.
    Flag of United States
    Verified Buyer
    I recommend this product
    What texture is your hair closest to? Fine
    How long is your hair? Above Shoulder
    How much hair do you have? Thin
    Rated 5 stars
    11 months ago
    Vibrant, deep purple with blue undertone

    This is a very concentrated, deep purple with blue undertones. It may look very blue under some lights. If you bleach your hair light enough, this color will be extremely vibrant. At first I had to get used to it since I had been using purple dyes with pink undertones and the blue tones were kind of shocking (and pretty). Though it's expensive, it's a very good product. Be sure to use gloves, this product really stains (which is why it's such a good hair dye). When you wash your hair, this color bleeds a lot, so keep in hand a bottle of bleach water to get rid of the stains in the shower/bath tub.

  • EH
    Emma H.
    Flag of United Kingdom
    Verified Buyer
    I recommend this product
    How much hair do you have? Thick
    Rated 5 stars
    1 year ago
    Potent colour

    This colour is really potent! It doesn't particularly fade, is conditioning and smells great. Would recommend wearing gloves the first few times washing your hair after dyeing as this WILL stain your hands for days even multiple washes later. Very dark cold shade of purple. Split dye with aquamarine

  • C
    Caylen
    Flag of United States
    I recommend this product
    What texture is your hair closest to? Fine
    How long is your hair? Above Shoulder
    How much hair do you have? Thin
    Rated 5 stars
    1 year ago
    long lasting!

    I purchased this color not knowing much about the brand, but they did not disappoint! the color is still vibrant in my hair and it's been well over a month!

Reviews LoadedReviews Added