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Get the royal treatment & embrace your individuality like the gem that you are with this violet garnet shade that exquisitely mixes rich grape hues with deep cranberry magenta.

Full-coverage, semi-permanent hair color that’s never damaging, and never boring. The gentle vegan & cruelty free formula contains conditioning ingredients that help to boost shine and moisturize hair while it deposits pigment. Designed to wash out gradually over time, the color fades beautifully with every wash.


Gentle: Our full-coverage, vibrant semi-permanent hair color is the perfect way to satisfy your fantasy color craving & transform your hair at home, without the risk of damage.


Zero damage or commitment vegan & cruelty-free hair dye: Insert Name Here's gentle, temporary, yet vibrant hair color with NO ammonia hydrates & never damages your ‘do. With no added B.S.! (Bad Stuff), no bleach & no peroxide– our hair color formula is paraben-free, sulfate-free with ZERO harsh chemicals!


DIY & beginner-friendly: Insert Color Here is ready to use as it comes, straight out of the jar. No need for a hair dye kit or to mix this temporary hair color with any developers, lighteners, or permanent colorants.


Try a customizable bold new look: Mix and match your Insert Color Here– ignite your creativity & create your own custom color or color pattern like peek-a-boo or split colors without making the hair color permanent. 


For all hair types: Thin, brittle hair? INH hair color nourishes dry, thin, and damaged hair & works on even the most delicate hair types, for a completely damage-free color treatment you can touch up anytime and can also be used on Remy Human Hair pieces!

Ingredients: Water/Eau, Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, Peg-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Adansonia Digitata Seed Extract, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Tetrasodium Edta, Citric Acid, Dextrose, Fragrance/parfum, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Basic Blue 3, Basic Blue 9, Basic Red 2, Basic Violet 1, Basic Yellow 29.

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Frequently Asked Questions

How do I use this semi-permanent hair dye?

You will need gloves, a brush applicator (or a set of hands), clips to section your hair, and your least favorite old t-shirt. Be sure to cover any exposed fabrics and surfaces since Insert Color Here can permanently stain them. Hot tip: Leave on the vibrant, deep-conditioning dye for less time, or mix a hint of color with your favorite conditioner to achieve a subtle hint of candy color. *works best on prelightened hair.
Step 1: Start with clean, unconditioned, dry hair. This formula works best on pre-bleached platinum to medium blonde hair. For just an added tint of color, start with dark blonde to light brown hair.
Step 2: Start by sectioning your hair into 4 sections or more (if you have thick hair we recommend doing more sections to ensure the dye is evenly applied). Secure the sections with clips. Using your brush applicator (or gloved fingers) apply dye evenly from root to ends of each section. Make sure the color is evenly distributed by massaging each section with your fingers.
Step 3: Leave Insert Color Here in your hair for 30 minutes. You do not need to use heat or a cap. If you would like longer-lasting, more intense results, leave the color on for 1 hour. As this is a conditioning product and does not contain any bleach or harsh chemicals, you will not damage your hair by leaving it in for a long period of time. Think of it as a colorful deep conditioning mask!
Step 4: Next, use lukewarm water to rinse the color out of your hair until it feels clean. For our more intense shades, your water may not rinse clear for the first few washes. Use only water when rinsing the dye out - do not use shampoo. Conditioner is optional but not necessary since the formula is already conditioning.
TIPS: We recommend doing a strand test before dyeing your whole head. This will give you a feel for the product and help you decide the depth of color saturation you would like!
CAUTION: Insert Color Here is ready to use! Do not mix it with developers, lighteners, or any permanent hair colorant. May temporarily stain skin and permanently stain fabric. Always protect clothing and workspace prior to application and wear gloves.
Perform a preliminary patch test, as this product contains ingredients which may cause skin irritation on certain individuals. Use a cotton swab to apply a small amount of product to clean/dry skin, such as on the nape of the neck or near the elbow. Allow patch to dry and leave undisturbed for 24 hours. Monitor area for any signs of redness or irritation; if any irritation occurs, discontinue use. This product is not intended for use anywhere on the face or in the immediate eye area. It must not be used to dye eyelashes or eyebrows, to do so may cause harm to the eyes. Keep out of reach of children.

How much hair color do I use for my hair type?

Amount will vary according to hair density, here are our basic guidelines:

Highlights 1 Jar
Above Shoulders 1-2 Jars
Shoulders/Chest 2-3 Jars
Below Chest 3+ Jars

Insert Color Here fades gradually with every wash, but the number of washes depends on various factors. Use a clarifying shampoo to fade color faster. Darker colors may take longer to fade. Check out our Hair Color 101 blog post here for more tips & tricks on dyeing your hair.

How long does the color last?

Insert Color Here is a temporary hair dye that gradually fades with every wash, but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist.

Read here for more information on how to fade color faster.

Will Insert Color Here cover my grays?

While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.

Can I use more than one color at a time?

We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!
We recommend mixing a small batch together and testing to ensure you like the resulting shade.

How do I transition to a new color?

If you wish to transition to another color, we recommend a slow transition as the color fades out. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out.

Will this damage my hair?

Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.