Ruby Red

It’s getting hot in here! Spice up your life with a vibrant & luxe hue of ruby to a deep merlot tint. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft.


Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.


No damage or commitment here, this color is designed to wash out gradually over time.


  • 6oz.


*Amount will vary according to hair density

Highlights 1 jar
Above Shoulders 1-2 jars
Shoulders/Chest 2-3 jars
Below Chest 3+ jars

Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!

    Why our Hair color is better



    Conditions and protects hair

    No harsh chemicals

    Full coverage and washes out gracefully


    Damages and dries out hair

    Too many chemicals we can’t pronounce

    May leave streaky, uneven color

    How To Use