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Regular price $16.20 USD
Sale price $16.20 USD Regular price $18.00 USD
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Royal Sapphire

The range of tones you can achieve with Royal Sapphire are like the deep blue night sky from twilight to midnight. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft. 


Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.


No damage or commitment here, this color is designed to wash out gradually over time.


  • 6oz.


*Amount will vary according to hair density

Highlights 1 jar
Above Shoulders 1-2 jars
Shoulders/Chest 2-3 jars
Below Chest 3+ jars

Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!

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Frequently Asked Questions

How long does the color last?

Insert Color Here fades gradually with every wash, but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist

Will Insert Color Here cover my grays?

While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.

Can I use more than one color at a time?

We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!

Tip: We recommend mixing a small batch together and testing to ensure you like the resulting shade.

How do I transition to a new color?

If you wish to transition to another color, we recommend a slow transition as the color fades out. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out.

Will this damage my hair?

Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.


100%would recommend this product
7 reviews
  • LI
    Lily I.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 stars
    6 months ago
    Love the richness of this color!

    I was really impressed how long this color has stayed on my hair even after several washes. I put it on as normal and left it on for over 2 hours and my hair was soft and conditioned feeling after I washed it out. I just bought 3 more jars. I've converted to this brand for life!

  • NC
    Nicole C.
    Flag of United States
    Verified Buyer
    I recommend this product
    What texture is your hair closest to? Medium
    How long is your hair? Below the Chest
    How much hair do you have? Medium
    Rated 5 stars
    8 months ago
    Great for color without commitment

    I love blue and I've wanted blue hair for an eternity, but I'm lazy AF and don't want to damage my hair even more with bleach. So I knew I'd probably get navy at best with this product on my light brown hair, but went through with it anyway. It lasted about 2 weeks since I wash my hair every other day. Honestly though, I was so happy just to have deep navy hair for a bit without the hassle of REALLY dying my hair. I already bought a second plus the ruby one because I bet it'll be a really neat burgundy on me. 😊 was easy to apply, and not messy the days after. Love this product and hope the sapphire color never goes away lol.

  • JD
    Jada D.
    Flag of United States
    Verified Buyer
    I recommend this product
    What texture is your hair closest to? Coarse
    How much hair do you have? Thick
    Rated 5 stars
    9 months ago

    The color is so pigmented and it lasts!!

  • MN
    margaret n.
    Flag of United States
    Verified Buyer
    I recommend this product
    What texture is your hair closest to? Medium
    How long is your hair? Above Shoulder
    How much hair do you have? Thick
    Rated 4 stars
    1 year ago
    it was fairly good

    overall the product was good and I would recommend it. the only thing was that it didn't really show up in my hair as much as the website said, (I have dark brown hair,) the website said it would still show up even if my hair was dark brown but just not as vibrant, however it barley showed up in my hair and mainly just looked black, could just be my hair I dont know but in general the product was good, easy application and not very messy!

  • AA
    Abigail A.
    Flag of United States
    Verified Buyer
    I recommend this product
    How much hair do you have? Medium
    Rated 4 stars
    1 year ago
    I liked this semi permanent

    I liked this semi permanent hair dye! It was so fun to do! Plus I love the smell of it!! 😄🙏🏻

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