POV: you’re exploring a lush jungle and taking in it’s emerald green jewel tones. This captivatingly rich shade consists of bright blue and green tones. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft.


Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.


No damage or commitment here, this color is designed to wash out gradually over time.


  • 6oz.


*Amount will vary according to hair density

Highlights 1 jar
Above Shoulders 1-2 jars
Shoulders/Chest 2-3 jars
Below Chest 3+ jars

Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!

Why our Hair color is better



Conditions and protects hair

No harsh chemicals

Full coverage and washes out gracefully


Damages and dries out hair

Too many chemicals we can’t pronounce

May leave streaky, uneven color

How To Use