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semi permanent hair color
Free domestic shipping on orders over $80+ USD
Ultra violet vibes for a baddie babe, this amethyst gem has cool, blue-ish undertones from amethyst to a deep eggplant tint. This full-coverage, vibrant semi-permanent hair color is the perfect way to transform your hair at home! Our vegan and cruelty free formula deposits pigment while acting as a deep conditioner, leaving your hair hydrated, nourished and super soft.
Good news! Insert Color Here is ready to use as it comes -- no need to mix this product with any developers, lighteners, or permanent colorants.
No damage or commitment here, this color is designed to wash out gradually over time.
*Amount will vary according to hair density
|Above Shoulders||1-2 jars|
|Below Chest||3+ jars|
Check out our helpful guide & video tutorial here to learn how to apply your Insert Color Here, and all of our best tips & tricks!
Insert Color Here fades gradually with every wash, but the number of washes depends on various factors. Use a clarifying shampoo and wash your hair frequently to fade color faster. *Darker hair colors may take longer to fade. For complete removal, consult with your professional hair stylist
While there’s a chance that Insert Color Here might cover your grays, it is not guaranteed. Our conditioning semi permanent hair colors are deposit-only, which means that naturally gray or white strands can sometimes prevent color from depositing.
We recommend using different colors on different strands. You can mix the shades to achieve a different shade but please note we do not recommend mixing darker/deeper shades together!
Tip: We recommend mixing a small batch together and testing to ensure you like the resulting shade.
If you wish to transition to another color, we recommend a slow transition as the color fades out. For faster transitions, we would recommend that the next color you choose be darker than the previous color, to cover any potential fadeout discoloration. For the most vivid effect, wait until your current color completely fades out.
Insert Color Here is a gentle, deposit-only color that does not damage your hair. Our main protein ingredient is extracted from seeds that are also known as Superfoods. If you wish to bleach your hair for a brighter color payoff, we advise you to see a professional, as DIY bleaching may cause damage to your hair.
This is a very concentrated, deep purple with blue undertones. It may look very blue under some lights. If you bleach your hair light enough, this color will be extremely vibrant. At first I had to get used to it since I had been using purple dyes with pink undertones and the blue tones were kind of shocking (and pretty). Though it's expensive, it's a very good product. Be sure to use gloves, this product really stains (which is why it's such a good hair dye). When you wash your hair, this color bleeds a lot, so keep in hand a bottle of bleach water to get rid of the stains in the shower/bath tub.
This colour is really potent! It doesn't particularly fade, is conditioning and smells great. Would recommend wearing gloves the first few times washing your hair after dyeing as this WILL stain your hands for days even multiple washes later. Very dark cold shade of purple. Split dye with aquamarine
I purchased this color not knowing much about the brand, but they did not disappoint! the color is still vibrant in my hair and it's been well over a month!
Made my hair feel super soft. I have dark brown hair but had some bleached highlights that show the purple a lot more. It’s very visible in the sunlight not so much indoors.
Honestly one of the best dyes I’ve ever used! I’m currently on my 12th wash and it’s still holding strong! I’m usually would be looking for a new color by now with any other dye but I’m truly amazed with this.
I will say I did have a bit of trouble applying it but it wasn’t anything a little conditioner couldn’t fix. Also the color does transfer when wet (which is something I’ve never experienced past the first few washes) I’ve stained half of my light clothes... So pls be careful with wet hair!
With one swipe you could already see the payout! So impressed with this product! Looks like I’ll have purple hair for a while but once it starts fading I’ll definitely be trying another color.